01.
Pei Design Boutique stationery & lifestyle brand
Pei Pinney
Design for Lives Well Lived
About Me
My work blends design, product, and narrative to build brands that feel intentional and culturally attuned. I've worked across consumer, lifestyle, hospitality, healthcare, and real estate, with a focus on how design shapes perception across digital, print, packaging, and in-person brand experiences.
Before returning to agency work, I founded Pei Design, a boutique stationery brand sold in 200+ retail locations worldwide. Running a consumer brand taught me how products are imagined, designed, made, and brought to market across product design, brand building, production, sourcing, e-commerce, wholesale, and marketing, and shaped how I think about design as both creative expression and brand strategy.
Outside of work, I'm drawn to spaces and objects — from shaping my home into a calm, intentional space to beautifully made cookies and cakes and packaging design that bring intention into daily life.
Press
REFINERY29Graphic DesignHGTVREAL SIMPLESTATIONERY TrendsUPPERCASE
Feature Work
02.
AUVI-Q Epinephrine auto-injector
03.
Justin Pinney, Realtor Residential real estate
04.
West Elm Modern home furnishings retailer
05.
Free Desk Co-working space
06.
POM Wonderful Pomegranate juice & beverage brand
07.
Sunkist Premium California pistachios
08.
Jonsson Mediation Legal mediation services
09.
Pombiliti + Opfolda Enzyme replacement therapy for LOPD
01.
Pei Design
Boutique stationery & lifestyle brand
Brand / Product / E-Commerce
A boutique stationery and lifestyle brand designed for modern living, blending whimsical illustration with clean forms and tactile materials across greeting cards, stationery, and everyday gifts. The brand was founded and developed from concept through execution, spanning product design, brand building, production, sourcing, e-commerce, wholesale, and marketing to create a cohesive presence across wholesale, retail, and digital channels, with collaborations and editorial features.
02.
AUVI-Q
Epinephrine auto-injector
Campaign / Print / Social
A back-to-school campaign for an epinephrine auto-injector, centered on the idea that allergic emergencies can happen anywhere as children become more independent. The design uses a school-inspired theme to organize information into clear, accessible content.
03.
Justin Pinney, Realtor
Residential real estate
Brand / Print
A personal brand identity developed for a residential real estate agent, built around the idea of a trusted navigator guiding clients toward their ideal home. The compass-inspired monogram symbolizes direction and discovery, while business cards feature matching design elements.
04.
West Elm
Modern home furnishings retailer
Illustration
A limited-edition tote bag designed for the opening of a new West Elm store in Pasadena, created in collaboration as a local artist. The concept draws from Pasadena's identity as the City of Roses, explored through a range of graphic directions reflecting the area's botanical heritage.
05.
Free Desk
Co-working space
Brand / Digital / Print / Environmental
A flexible coworking space designed for people to work how they choose. The logo reflects the brand's personality by pairing a handwritten wordmark with clean, structured typography, balancing ease with clarity and function.
06.
POM Wonderful
Pomegranate juice & beverage brand
Press kit design for POM Wonderful's pomegranate juice and beverage brand, combining premium packaging with bold visual storytelling to showcase the brand's commitment to quality and health benefits.
07.
Sunkist
Premium California pistachios
Packaging
This holiday packaging was designed as a limited-edition, giftable experience that elevates everyday snacking into a seasonal offering. The canister uses festive tones and a premium label with fine hatching illustrations to evoke craftsmanship and natural quality.
08.
Jonsson Mediation
Legal mediation services
Brand / Print
Jonsson Mediation provides legal mediation services to help couples navigate separation and divorce with clarity and resolution. The logo mark reflects both separation and connection, with two opposing arrows representing individuals moving in different directions.
09.
Pombiliti + Opfolda
Enzyme replacement therapy for LOPD
Campaign / Social / Digital
Campaign and digital materials for an enzyme replacement therapy treatment, designed to communicate complex medical information in an accessible and empathetic way for patients and healthcare providers.
